$100,000 worth of clothes up for grabs at Blues Point

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23 September 2026

Melbourne street wear brand Realism is gearing up for the perfect Sydney photo shoot by giving away $100,000 worth of merchandise at Blues Point Reserve on Friday 25 September. The event is designed to celebrate the brand opening up a store in Sydney. 

From 4:30pm, 601 pieces of Realism’s hoodies, pants, jackets and accessories worth between $135 and $230 each, will be given away until stock runs out. They will also be running a stunt unveiling what they claim is the world’s biggest hoodie, at 100XL size.

 

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Realism was founded in 2022, opening up its first shop front in Melbourne in April 2026. 

 Founder and CEO, Edwin Low, said of the Sydney activations “We don’t do quiet launches. Every time we’ve done something like this at home it’s turned into one of those moments people talk about for weeks, and we wanted Sydney to get exactly the same version of Realism, not a watered down one,”.